Point - A dot but is not necessarily always circular. It can be repeated to create shade, tone or texture., Line - Continuous mark with various characteristics, such as straight or curvy, consistent weight or textured, created by manual or digital methods., Shape - Can be organic, geometric, hard-edged or feathered, abstract or symbolic, and can be used in conjunction with other elements to create form or pattern, Type - Visual representation of word, number and character. It communicates through literal meaning of words and through visual quality of the type form., Form - Three-dimensional entity in visual communication. It can be real as in a construction, or illustrated as seen in an illustration., Tone - A light or dark variation of any colour. Also known as gradient when working digitally, Colour - Perceived by the eye as light in different wavelengths. Relationships described in terms such as hue, complementary, contrasting etc. , Texture - Used to communicate a tactile aspect of objects. Words to describe include; soft, fluffy, rough, smooth,

Design Elements

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