Marketing - Building the brand name, attract new customers and to ensure that existing customers remain loyal., Sales - Transaction between buyer and seller to exchange money for goods, 4 P's of Marketing - Price, Product, Place, Promotion, Price - Value of the product, Product - Item being sold, Place - Point of sale, Promotion - Activities undertaken to make the product or service known to the user and trade, Sales process - Approach the customer, discover their needs, present a solution, negotiate and close the sale, follow up and build relationship ,

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