Problem and benefit, Advertisements may try to blur the lines between what you want and what you need, convincing you of problems that you never knew existed. By creating a problem, they can then offer you a solution., Bandwagon effect, You are more likely to buy a product if it is the latest rage and everyone else is buying it. The 'bandwagon effect' takes its name from wagons in a parade where many people seem happy to join in., Testimonial, Many advertisements feature happy customers or famous people who use a product. The latter is known as celebrity endorsement. A personal story about product satisfaction is more likely to make you believe in the brand and product., Association, Where does the product appear, literally? Products become associated with whatever you see beside the product and whatever values those things represent. For example, a photograph of a family eating hamburgers might associate the hamburgers at the restaurant with family values. Association is a powerful tool.

Advertising Techniques Explained

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