Stereotypes - Simplified/representation/reflects, Van Zoonen - woman are objectified as a result of Western culture, Stuart Hall - Stereotyping is often used to assert power, Language - Genre/Codes/Binaryopp, Binaryopp - Levi-Strauss, Reception - Preferred/negotiated/oppositional, The 'Tide' advert was produced in the   - 1940s, Symbolic code - the deeper and often hidden meanings of the text, Action code - actions in the text that move on the 'story', The 'Kiss of the Vampire' poster was produced in the - 1960s, Representation - Stereotypes/identification/gender/ethnicity,

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