Handle - another term for username, Earned Reach / User-Generated Content (UGC) - Content (photos or videos) created by fans of a certain brand or celebrity., Engagement Rate - The number of likes and comments received on a post divided by the number of followers., Organic Reach - The number of unique users who find and view your content without following a paid promotion., Geotags - The tagged location of the post., Influencer CPM - The cost and value of an influencer (cost per mile), Sponsored Ads - A paid promotion that shows up in users’ newsfeeds., Paid Reach - The size of the audience reached by a sponsored post on Instagram., Scheduling - Planning your Instagram content in advance so it will automatically publish at a set time., Latergram - A post that doesn’t make it to Instagram until days after the event happened., Regram - Reposting someone else’s post., Website Traffic - A metric that tracks website visitors who come from your Instagram., Newsfeed - Your home screen, where you can view posts from people you follow.,

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