Consumerism - The protection of the interests of consumers, Advertising - The activity of producing advertisements for commercial products of services, Marketing - The action of promoting and selling products or services, Globalisation - The process by which businesses start operating on an international scale, Pricing - Amount of something as payment, Mass Production - Production of large quantities of something , Ethics - Moral principles that govern a person's behaviour, Fair Trade - Trade between companies in developed countries in which fair prices are paid,

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