Alliteration - colossal conundrum , Fact - 1 in 4 cups of coffee in the UK are Fairtrade., Flattery - Surely an intelligent, savvy individual like yourself can make the right choice., Opinion - Isn't it obvious that something needs to be done?, Rhetorical question - Are you willing to let the unfairness continue?, Emotive language  - Devastating and heart-breaking impacts can be seen globally., Statistics  - 47% of all Fairtrade farmers produce coffee., Three (Rule of)  - Farmers are hard-working, dedicated but vulnerable.,

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