Distribution Channel - What is another word for a marketing channel?, Channel Level - This is a name for each individual layer of marketing intermediaries that work in the marketing channel., Vertical Conflict - What is the form of channel conflict that happens between different levels of the same channel?, Multichannel Distribution System - What is it called when a single firm sets up two or more marketing channels to reach one or more customer segments?, Partner Relationship Management - This is used to forge long-term partnerships with channel members., Clayton Act - Exclusive dealing falls under the scope of this particular law in order to prevent monopolies., Full-line Forcing - When producers of a strong brand sell products to dealers only if the dealers will take some or all of the rest of the product line., Marketing logistics - Getting the right product to the right customer in the right place at the right time profitably., Reverse logistics - reusing, recycling, refurbishing, or disposing of broken, unwanted, or excess products returned by consumers/resellers. Products move back up the marketing channel., Third-Party Logistics - Providers that help companies get their product to market and can do it efficiently at a lower cost.,

Chapter 10

طباعة
تضمين

لوحة الصدارة

النمط البصري

الخيارات

تبديل القالب

استعادة الحفظ التلقائي: ؟