Primary Data - Data that has been generated by the researcher themselves., Secondary Data - Data that is already available to the sociologist., Representative - The extent to which a sample mirrors a researcher's target population and reflects its characteristics., Validity - The extent to which an indicator (or set of indicators) really measure the concept under investigation. Associated with qualitative data., Generalisability - The degree to which the results of the study can be applied to a broader context., Reliability - The extent to which, if you repeated the research, you would get the same results. Associated with quantitative data., Gatekeeper - Person that can facilitate or block the researcher from carrying out their research., Operationalise - The process of defining a concept precisely so that it can be easily understood by respondents and measured by the researcher.,

Key Terms - Research Methods

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