tailor - to customise something, fierce - strong, jargon - the vocabulary in a particular profession, cliched - unoriginal or often repeated, vibrant - stimulating/exciting, concrete - actual, land - to get sth, copywriting - the act of writing advertising material, showcase - to present something, savvy - having knowledge and skills in a particular area, branding - the promotion of a particular product via advertising and the use of specific logo, perseverance - persistence (упорство/настойчивость), positive outlook - an optimistic mental attitude, rejection - the act of turning something down, ultimate - greatest, lose heart - to become discouraged,

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