Direct Address - Using pronouns such as 'you' or 'we' to speak to the audience or reader directly, involving them in your piece, Alliteration - The same letter repeated at the start of a group of words, making the message stay in the reader/audience's mind, Anecdote - Giving a personal story to show your knowledge of a subject or to increase reader/audience empathy, Facts - Backing up your ideas with evidence to demonstrate that there is truth to your argument, Opinion - Giving your ideas and thoughts on a topic to persuade your reader/audience towards your point of view, Rhetorical Question - Asking your reader/audience a question that they do not need to answer but which gets them thinking about their own thoughts and experiences, Repetition - Words or phrases are repeated to emphasise the point and make the argument stay in the reader/audience's mind, Emotive Language - Powerful words that create an emotional response in the reader/audience, Statistics - Using facts that involve percentages or data to support your opinion, Triple/ Rule of Three - Repeating an idea or image three times in different ways, for example a list of three adjectives to describe something,

Persuasive Techniques

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