The product life cycle is divided into ____ parts and shows the ____ of a product measuredagainst ____. The first stage is called ____ and is where the product is new. Advertising is often ____ at this stage to make sure that customers are aware of the product. The next stage is ____ , where the product is becoming well-known. When the product reaches ____ , sales are at their highest, though sales growth is ____ . The final stage is ____ , where the sales are falling and a business might be thinking of introducing a ____ product.

Product Life Cycle

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