TV - Typically 15-20 seconds and designed to capture the audience with compelling visuals, audio and messaging , Outdoor media - Often used in busy locations to reach a larger audience, Newspapers - You can reach a wider audience especially commuters eg train or bus journey, Radio - Audience tends not to channel surf when adverts come on, Cinema - Can choose which film adverts are shown before to appeal to certain audiences, Leaflets - Can send to a large number of addresses but can be expensive, Celebrity endorsement - Can help add an element of excitement or glamour to a product, Email - People may view this method as spam and delete before reading the content , Social media - User activity can be tracked to target adverts they see, Print media - includes using television and radio advertising to reach large audiences,

S2 Methods of Business Advertising

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