Write a clear, captivating headline. - It should convey the point of your story and capture your recipient’s attention. Think about the titles of articles in the publication you’re writing to and try to craft something similar., Include the date and your location. - Let the recipient know when the press release is being issued (or the event you’re notifying them about is going to take place), as well as where your business is located. This helps establish its relevance., Quickly tell them what they need to know. - The opening paragraph should contain the five Ws, telling a journalist all the most important facts: Who, What, Where, When, Why?, Then give more context. - In the paragraphs that follow your introduction, include other details of the story in descending order of importance. Keep it simple and straightforward. Write about what you do and why you do it, but don’t write an exhaustive history of all that you’ve ever done., Be honest and unbiased. - Journalists won’t be fooled or amused by a press release claiming that your product or service is the “best.” Unless you’re notifying them about an award that entitles you to the claim, watch out for hyperbolic language. When in doubt, just state the facts., Avoid industry jargon - To check, ask a friend who isn’t in your field to read your release. If they find it boring or complicated, edit for clarity and conciseness., Include a relevant, purposeful quote - If you are the business owner, it could be something in your own words, or you could include a quote from an employee who’s important to this specific news item., Sign off appropriately - This part of the release differs depending on where you are in the world, but you should do this in a way that indicates the press release is over. Some common options include ###, XXX, or -30-., Tell them who to contact and how. - At the bottom of the press release, be sure to include contact information for the person you’d like them to follow up with, whether that’s you or someone else in your business. Include a name, email address, and phone number. Also include URLs and social media handles for your business., Summarise your business in a boilerplate - At the bottom of your press releases, include a short business biography, the equivalent of what you’d write on your website’s “About” page.,

Writing a Press Release (Reading activity)

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