A person who buys goods and services for their own personal use - Consumer, A person who buys goods and then resells them - Trader, Buying on the spur of the moment - Impulse Buying, When a good can appear to be cheaper now but in the long run is more expensive - False Economies, The price of a single amount of something - Unit Price, An item you can't live without - Need, An unessential item - Want, Where an expensive brand creates an exclusive image - Conspicuous Consumption, Attract customers into a shop with low prices in the hope that they buy more goods - Loss Leader, €9.99 sounds a lot better than €10. This sales tactic often fools people into buying goods and services that they would not normally buy for €10 - Special Pricing, Shops sell at a lower cost than they paid for it in the hope you will buy other things in store - Below Cost Selling, Proof of Purchase - Receipt, Getting a refund/replacement from a manufacturer due to faulty good - Guarantee, Getting a repair from the manufacturer for damaged goods - Warranty, David goes to Boots and buys a triple pack of Lynx costing €9.30. What is the unit price of each spray can? - €3.10,

Wise Consumer

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