What is the definition of 'brand stretching'?, Introducing a new product to the market for the first time, Making something seem less valuable or less special, How customers interact with a brand, Using an existing brand name for new products in a different category, Fill in the gap: The company plans to ______ the European market next year., to start with, venture into, further field, pave the way for, What is a synonym for 'devalue'?, To launch, To overdo, To downgrade, To emerge, What is the definition of 'customer engagement'?, How customers interact with the brand (likes, comments, purchases), When customers keep buying from the same brand again and again, How many people know and remember your brand, The way people see your brand, e.g., modern, cheap, serious, What is an antonym for 'familiar with'?, Aware of, Recognisable to, Unaware of, Similar to, "selling products in large quantities to shops, not to end customers.", Retail, Wholesale, Brand image, Further afield, What is the definition of 'signposting'?, Involving many people, money, or resources, Clear words or signs that show what is coming next in a presentation, Making information known to the public through media, The group of people you want to reach with your marketing, Fill in the gap:A company that sells directly to the final customer is a ______ business., retail, luxury, overseas, wholesale, What is the meaning for "understand the hidden meaning, not just the obvious words", To read the manual, To read the text carefully, To read the signposting, To read between the lines, What is an antonym for 'reckless strategy'?, tight control, cautious approach, interactive marketing, core business, Paraphrase the highlighted part: The new perfume is extremely famous and recognised by almost everyone., The new perfume is very subsequent, The new perfume is completely iconic, The new perfume is credible, The new perfume is objective, What is the definition of: "a famous person who represents and promotes a brand.", Ambassador, Audience, Competitor, Iconic, Fill in the gap:Even though the advertising was successful, the company was unable to ______, and many customers were left waiting for products., meet demand, move beyond, emerge, apologise, What is the definition of 'ultra-luxury'?, Products that are very expensive and of high quality, A programme that rewards customers for buying again, Entering a new business area, often with some risk, The most expensive and exclusive level of luxury, What is a synonym for 'launch the product'?, To publicise, To initiate, To introduce, To operate, Fill in the gap:The CEO had to ______ the public ______ the company's mistake, familiar ... with, move ....beyond, appeal ... to, apologise ... to ... for, "make it possible for something to happen in the future; start something.", Pave the way for/initiate, Overdo, Publicise, Operate, What is the definition of 'core business'?, A large collection of customer information, The main activity or product that makes the most money, A careful way of doing things to avoid risk, A famous person who represents and promotes a brand, When a company uses many different social media platforms to talk with customers, it's an example of ______., product placement, global expansion, interactive marketing, brand recognition, Fill in the gap:The key to their success is their ______ sales growth, which has increased by 20% every quarter., steady, smooth, cautious, fast, What is a synonym for 'further afield'?, Nearby, Overseas, In addition, Similar to, Fill in the gap:The marketing campaign should ______ a younger audience., appeal to, apologise to, spread thin, emerge to, Fill in the gap:Their new marketing campaign is very ______; it uses the same colours and message in all their ads., iconic, steady, recognisable, consistent, What is a synonym for 'aspirational'?, Wealthy, Inspirational, Credible, Luxury, Fill in the gap:The CEO was known for her ______, ensuring every department followed the same strict rules., broad data base, customer engagement, fast growth, tight control, Paraphrase the highlighted part:The company was rich enough to invest in a large-scale advertising campaign., huge, famous, wealthy, credible, If a company is experiencing steady growth, it means the growth is:, regular and continuous, involving many countries, attractive and interesting, happening too quickly, What is the meaning of brand awareness?, The way people see your brand, How many people know and remember your brand, The name of a position in a company, A large collection of customer information, Fill in the gap:Their main ______ is a large supermarket chain, which sells similar products., competitor, label, core business, destination, What is a product placement?, A programme that rewards customers for buying again, A pleasant smell, often from a perfume, A clear goal you want to achieve via ads, When a product appears in a movie, TV show, or video, Paraphrase the highlighted part:The new CEO's plan is to grow the business into many countries around the world., The new CEO's plan is a global expansion, The new CEO's plan is to rush the process, The new CEO's objective is a large-scale advertising campaign, The new CEO's objective is to operate smoothly, What is a broad data base?, A place that people want to visit, A large collection of customer information, A programme that rewards customers, The way people see your brand, Paraphrase the highlighted part:The marketing team did too much advertising, and it had a negative effect, The marketing team used product placement, The marketing team publicised the new products, The marketing team overdid the advertising campaign, The marketing team emerged from the campaign, Fill in the gap:"The company plans to _______ into the Asian market next year by opening new offices in Singapore and Tokyo.", label, emerge, expand, publicise, What is the definition for the phrase "brand image"?, The way people see your brand, The financial value of a brand, A programme that rewards customers, The history of a company, Involving many people, money, or resources (ex.advertising campaign), Subsequent, Consistent, Credible, Large-scale, Paraphrase the highlighted part:"To attract younger customers, the company decided to use an existing brand name for new products in a different category.", ...decided to spread thin the brand, ...decided to move beyond the brand, ...decided to extend the brand, ...decided to appeal to the brand, What is the opposite (antonym) of "consistent"?, Regular, Unpredictable, Steady, Credible, A programme that rewards customers for buying again., Customer loyalty, Brand image, Large-scale advertising campaign, Loyalty scheme, Paraphrase the highlighted part:"Our factories are working overtime to produce enough products to satisfy customers during the holiday season.", ...to spread thin the factories, ...to extend into new markets, ....to meet demand, ...to operate the machines, What does the phrase "customer loyalty" mean?, When customers keep buying from the same brand again and again, When customers are paid to advertise for a brand, When customers complain about a brand online, When customers switch to a competitor, Fill in the gap:"A new challenger brand is expected to _______ in the smartphone market, offering a cheaper alternative to the current leaders.", publicise, operate, intend, emerge, Paraphrase the highlighted part:"With only one marketing team managing five different product lines, their resources are being used for too many projects, so nothing works well.", ...their resources are being spread thin, ...their resources are appealing to smb, ...their resources are being extended, ...their resources are operating, What does the phrase "move beyond" mean in a business context?, To stay within your current limits, To go further than your current limits or categories, To create a new brand image, To use an existing brand name for new products

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