tackle a problem, deal with a problem by trying to solve itsolve a problem, turn out of traditional advertising, people are moving away from / losing interest in traditional advertising., stuntman, a man who performs stunts, especially instead of an actor in a film or television programme, trail, to advertise or announce something before it happens, back up, to provide support or help to someone or something, teaser advertisement, an advertisement that gives only limited information in order to create curiosity and interest before revealing the full message., intangible buzz, a feeling of excitement, energy, interest, or anticipation that people can sense, but which is difficult to explain, measure, or identify exactly., word-of-mouth, information spread by people talking to each other rather than through advertising

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