charitable - donation, free - samples, press - release, trade - in, loyalty - scheme, TV / radio - commercial, direct - mailing, social media - marketing, print - advertsising, sales - representative , shock- - vertising, banner - ad, sweep- - stake, (to) increase - brand awareness, buying - incentive, catchy - tune, target - group, bandwagon - effect, celebrity - endorsement, snob - appeal,

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