remarketing - It is also known as retargeting, a type of paid ad that enables marketers to show ads to clients who have already visited their website., redirect - A method by which a web browser takes a user from one page to another page without the user clicking., keywords density - It points to the percentage of how often a keyword seems on a webpage content with the total words on that webpage., heatmap - It is a graphical representation of how the users interact with your website., CPA  - It is a metric in paid advertising platforms that calculates how much money is spent to get a new lead or customer., hard bounce - It is an e-mail message which has been returned to the sender because the recipient’s address is wrong or invalid., bot - A computer program that can interact with the internet, usually to automate tasks or scrape data., hits - The total amount of times your website was accessed. A hit is a person visiting your site, traffic driving = traffic generation - Marketing activity with the goal of increasing traffic to a website., webmaster - The owner of a website.,

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