Simile , A figure of speech involving the comparison of one thing with another thing of a different kind, used to make a description more emphatic or vivid, Metaphor, A figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable:, Alliteration , the occurrence of the same consonant or sound at the beginning of adjacent or closely connected words:, Ethos , Used to convey the writer’s credibility and authority., Pathos, The appeal to emotion, Logos, Appeal to the audiences’ sense of reason or logic, Bias , Prejudice for or against one person or group, especially in a way considered to be unfair:, Hyperbole, Exaggerated statements or claims not meant to be taken literally:, Anaphora, The repetition of a word or phrase at the beginning of successive clauses., Epistrophe , Repetition of a word or expression at the end of successive phrases, clauses, sentences, or verses.

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