The client brief is usually a ____ document that gives the key requirements of the project. Key people involved in the project, such as the campaign manager, production manager and creative director will have ____ or ____ to develop the final client requirements, this can be face-to-face, over ____ or video ____. It is important, that the creative team have are sufficient questions so that they can understand the ____ of the product they are working on. Meetings may be ____ or ____. The budget of any project will often need to be ____.Briefs may be communicated as paper documents, attachments to email or via other electronic documents. By clearly noting the project requirements of the client and creative team will understand the aims and expectations. A client brief often contains ____ requirements that the product must meet these may be ____, such as a threefold leaflet, or creative ____, such as the need to use a bright colour scheme. Client briefs can ____ the possible options that are available in the planning and production of media products.

Client brief formats

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Vizuální styl

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