Camerawork - This includes all use of the camera including shots, movement, angles , Codes and Conventions - This means the common features that a media product has that identify the product, Commercial objectives - These are a company's intentions in relation to gaining money/profit from the products that it produces and distributes , Connotation - They are the implied meaning and representations of what is seen and or heard., Cross media ownership - Production by a conglomerate or more than one type of media , Demographic profiles - These are used to categorise groups of people based on the following: age, gender, social class , Editing - This means taking out in terms of what camerawork is note needed to create the product and arranging footage to create a product, Horizontal integration - Mean cross promotion of a product using the subsidiaries that make up the conglomerate. For example a film promote on a computer game and the soundtrack promoted via a music app, all from the same company, Sound - There are two types diegetic - natural sound and non diegetic - sound added post production ,

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