Rhetorical Question, e.g. are you completely..., Modal verbs, e.g. they might, you must, First person, e.g. we use them, in our phones, Direct address, e.g. if you think you and your family…, Repetition/ rhyme, e.g. no pain, no gain, Idiom/slogan, e.g. no pain, no gain, Alliteration, e.g. dial down, Command, e.g. set yourself realistic targets, Numbers/ Figures/ Percentages/ Statistics, e.g. 200 times a day, Use of steps/ Stages, e.g. first of all..., Informal/colloquial language, e.g. digital downtime holiday, doing you.

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