Hegemony - Dominance or influence which is from a group over others, which shapes societal norms and values, often perpetuated through media and cultural representations, Stereotype - Simplified and generalised representations of individuals/groups often perpetuated by media, which preconceived notions and societal biases, Intertextuality - The interconnectedness of texts where one refers to or draws upon elements of other texts, Intersectionality - The examination of the interconnected nature of social categories like race, class and gender and its impact on individuals, Gender - How media portrays and reinforces societal norms and stereotypes related to masculinity and femininity. ,

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