print ads - ads printed in hard copy in publications, billboards - a very large board on which advertisements are shown, product placement - a way of advertising a product by supplying it for use in films, air a commercial - broadcast an ad on TV, publish an ad - make an ad appear in a book, magazine, or newspaper, aspirational appeal - the attractive quality of attaining a higher social position or standard of living, celebrity endorsement - a marketing strategy that uses a celebrity's fame and image to promote a brand or product, tap into aspirations - to leverage aspirations in a way that's beneficial, elicit laughter from the audience - evoke a sense of humour among audiences, attention-grabbing headline - clickbaity headline, A call-to-action - something such as a speech, piece of writing, or act that asks or encourages people to take action about a problem, testimonials - statements supporting a specific product or service, reinforce brand message - strengthen brand message, create visually striking ads - cultivate vivid ads, return on investment (ROI) - a calculation of the monetary value of an investment versus its cost, brand exposure - the actions taken to ensure a brand recognition, accumulate greater profits - gradually increase in profit, misleading claims - claims that are deceptive, ambiguous, and cause people to believe something that's not true, targeted advertising - a advertising pratice that is aimed for a specific market/group of people, respect consumer privacy - to acknowledge and uphold the right of customer to keep their personal information secure, informed decision-making - the process of making choices based on a thorough understanding of available information, expand companies’ market shares - to increase companies' proportion of total sales within a particular industry or market, stimulate economic activity - encourage growth and movement within an economy, trigger materialism - promote the tendency of prioritizing material possessions, fuel social comparison - to incite the act of evaluating oneself against others, to be a wolf in sheep's clothing - a deceptive advertisement, to pull at the heartstrings" - to appeal to emotions, a game-changer - a revolutionary advertising approach, a double-edged sword - an advertising strategy with both positive and negative effects, to be ahead of the curve - to be an early adopter of a new advertising trend,

TOPIC: ADVERTISEMENTS

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