Penetration Pricing - providing a few services for free or a low price for their products for a limited period , Product Line Pricing - separating goods/services into various cost categories creating different quality levels in the costumer’s minds, Pricing Optional Products - if the companies decrease the price of a product or a service they do increase their price for their other available optional services, Budget Pricing - cost of a product or services are kept to a minimum, Value Pricing - reducing the price of a product due to external factors that can affect the sales of the product for example competition and recession, Psychological Pricing - gathering the consumer’s emotional respond instead of his rational respond, Premium Pricing - pricing higher due to their unique branding approach, Promotional Pricing - Prices can be reduced by a percentage amount for a limited duration.,

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