Endorsement - A photo shows professional basketball player LeBron James wearing a certain brand of shoes., Bandwagon - Don’t let your child be the only one in her class without this toy!, Glittering generalities - Advertisers use positive but “empty” words that make the product sound great but don’t make any specific claims backed by fact., Plain folks - A magazine ad features a funny picture of a frazzled dad chasing his twin sons, Snob Appeal - A woman dressed in an evening gown and fur coat takes a certain kind of vitamins, Facts & figures - A toothpaste commercial says that 4 out of 5 dentists surveyed recommend their brand.,

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