Argument - making a claim and supporting it using logic, Persuasion - making a claim and supporting it using feelings and emotions , Claim - the position that you are trying to get your readers to accept, Evidence - facts that support your claim, Reason - explains why the author believes the claim , Bridge - statement that explains how the evidence supports and connects to the claim , Counterclaim - challenging the argument by addressing the position of someone who may not agree , Turn back - demonstrating why the counterclaim is wrong , Call to action - an invitation for a user to take some desired action , audience - who will be affected by the topic,

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