Creating a good design brief is the first ____ step to take in order to achieve great results for your client. Question 1: Can you tell me about your company? It's nearly impossible to create a design brief without ____ the company that you're creating it for. It's crucial that you learn about their market, their industry and even their ____. Question 2: What do you want to achieve with the design? In order to create the perfect design for a company you first need to understand what they're looking to ____. You want to get a good understanding of the goals the company has for their website whether that be more conversions, more ____, or more phone calls. From there, you'll be able to get an idea of what would make up the perfect design brief for that company. Question 3: Who's your target ____? You want to know things like the age of the typical customer, their income, and other demographic information. Question 4: What do you want me to ____? With this question you make it obvious to your client that you want to create the best final product for them and that you're truly interested in their ideas and goals for their website. Question 5: What ____ already? Does the client already have business colors, a ____, and brand guidelines? If so, it's important to note since you'll have to ____ those guidelines to keep up with brand consistency. Question 6: What makes a design good? What is good and ____ to one client may not be the same for another. When you ask this question, you can gain an ____ of what a specific client is looking for and what details they'll be looking at the most. Question 7: What's your ____? This will allow you to ____ a solution that's realistic to how much they're looking to spend on design. Question 8: What designs do you like? Get ____ of creative work that your client loves and encourage them to discuss what they like about each design. Question 9: What designs don't you like? Equally as important, it's crucial to understand what design ____ your client doesn't like. This will give you some things to ____ from and keep your client from asking for tons of revisions. Question 10: Tell me about your company's project ____. It's a great idea to get the essential administrative points too. ____ what hours they'll be able to work with you during the process.

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