Repetition - The repetition of a word (the best, the brightest) or an idea (how much you will save if you buy the product or use the service), or how often you view the advertisement., Hyperbole - An exaggeration that arouses interest/attract attention, and make the message memorable., Generalisation - These are sweeping statements that assume a common viewpoint., Cliches - Overused phrases with which people are very familiar. An example is the phrase “you have to see it to believe it.”, Statistic  - Facts and figured used in an attempt to lend authority to a claim., Adjectives - These are describing words, for example, ‘striking’, ‘fantastic’, ‘fabulous’, ‘handsome’ etc., Loaded Language - ‘Colourful’ (colloquial) language – i.e. words that have strong connotations. ‘Loaded language’ is subjective and it conveys particular opinions and views., Rhetorical question - A question that has an implied answer., Personal pronouns - ‘You’ forms a connection with an individual. It encourages them to place themselves along the path you want them to follow., Connotations - These are the mental connections between abstract and tangible. Every message can have two meanings—a literal one and a suggestive one., Emotive Language - The use of emotive terms can trigger an emotional reaction from people. It is usually one of approval or disapproval., Puns - The humorous use of a word or phrase so as to emphasise or suggest its different meanings / the use of words that are alike or nearly alike in sound but different in meaning, a play on words., Inclusive language - The use of pronouns to connect with the audience, anecdote - a brief narrative that focuses on a particular incident or event, personal angle engages the reader, appeals - The way a writer appeals to a human need or emotion , ad hominem (attack the person) - a flaw in argument as it undermines the opponent, and not their point of view. attempts to position readers to agree that if an individual is flawed, their message must be too, repetition - repeated use of sounds, words, or ideas for effect and emphasis, captures the readers' attention and makes the point more memorable,  one sided - a flaw in arguments as it does not address any of the opposing views, counterpoint - opposing points of view which a writer engages with and refutes when building an argument in response to an issue., juxtaposition - placing two elements side by side to present a comparison or contrast, cluster of threes - deliberate placement of words or phrases in groups of three for emphasis,

Persuasive Language

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