Entertain - stretch the reader's imagination; make the reader laugh or feel emotional, Educate - teach the reader a new concept, history, or explain the how and why of a process, Advise - recommend something to the reader or give help, Persuade - convince the reader of something through evidence or manipulate the reader through coersion and false advertising, Inform - share information/facts with the reader, often non-chronological and in passive voice,

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