anecdotes - The use of short stories or examples to illustrate the writer’s message and make the issue more realistic for the reader., appeals - Ideas that play on people's existing emotions such as their fears, insecurities, hopes and desires., attack / praise - The writer attacks or praises an opponent or idea to bolster her own point of view., call to action - Suggesting or even demanding action from the reader / audience., connotation / emotive language - Emotionally ‘loaded’ language to stir up emotions in the reader by choosing words carefully., Use of evidence - The use of facts and statistics to provide solid evidence and add weight to an argument., expert opinion / quoting a reliable source - Using respectable and well known experts or associations to add substance and weight to an argument., humour - Humorous use of language for comic effect, often to satirise., hyperbole / exaggeration - Purposeful exaggeration (not intended to be taken literally) used to illustrate a point forcefully., hypothetical - A fictional situation created for the purpose of illustrating a point., imagery - Descriptive language that evokes an emotional response from the audience., inclusive language - Including the reader by using words like “us”, “we”, “you”, etc., informal style / colloquial language - The use of colloquial or chatty language makes the writer more relatable to an audience., juxtaposition - Two (or more) things are compared and contrasted., offering a solution - Posing a problem and offering a viable solution., repetition - Repeating key words or phrases emphasises an idea and makes it more memorable., rhetorical question - A question that does not require an answer, which positions the reader to agree., shock tactic - Confronting use of language used to make the reader sit up and listen.,

Persuasive Techniques

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