1) Lack of Equal Business Stature 2) Lack of trust or credibility 3) Lack of mutually agreed to expectations and outcomes and next steps 4) Lack of Identified Pain or Gap of where they are vs. where they want to be 5) Poor Investment/Budget Conversation- Sticker shock-Time and Resources 6) Poor Decision Step- who, what, where, why, when 7) Lack of a Proven Sales Methodology

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