Antonio Gramsci - media hegemony, media hegemony - Ruling class become ruling ideas in society, richard dyer - those with power stereotype over those with less power, Enigma code - mystery , Barthes - open - Multiple interpretations , Barthes - closed - One interpretation , Encoding - Shared rules , Decoded  - The way the encoding is broken down and interpreted, Tabloid  - A smaller newspaper that focus on serious content, Broadsheet - A standard normal size newspaper,

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