Ryan Archer had an idea for a business. He had a computer but it was never just right for all his personal needs, so he went to his bank manager and ____ 1 a business plan 2 to sell ____ 3 computers on the Internet. He ____ 4 his business a year later, offering an individual service making desktop and laptop computers, and two years later ____5 an ____ 6 range, including tablets and other hand- held devices. His ____7 now ____8 around 200 machines a year and delivers to 26 countries around the world. Ryan said, ‘It’s all about personal service and ____ 9. This was our ____10 from the start. We didn’t really do any proper ____ 11 and we weren’t sure if such machines would sell, especially during a ____12. But I felt there were enough ____13 customers to make it worth the ____14 . I was right. Soon, designers, scientists, academics and other professional people were requesting personalised machines and our ____15 were full.’ Going forward 16 , Archer plans to ____ the business further, and a new range of machines will launch next year.

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