1) What is the extended marketing mix also known as? a) 7P's b) PESTLE c) 4P's d) Marketing Message 2) The Product Lifecycle goes in which order? a) Research, Growth, Maturity, Decline b) Introduction, Growth, Maturity, Decline c) Introduction, Maturity, Growth, Decline d) Growth, Maturity, Decline 3) Which of these is NOT part of the extended marketing mix? a) Profit b) Place c) People d) Process 4) Which of these would you NOT use in the justification section? a) PESTLE b) Product Life Cycle c) SMART d) SWOT 5) Which one is a method of secondary research? a) Websites b) Survey c) Focus Group d) Interviews 6) Market segmentation is the process of grouping potential customers together by common characteristics such as... a) Gender, age & lifestyle b) Location & income c) Religion & occupation d) All of them 7) Which is NOT a benefit of target marketing? a) Knowing exactly how many products you'll sell b) Sale of products in the most appropriate places c) Pricing of products to what customers will pay d) Tailoring of products 8) Your Marketing Mix, Budget and Timescale should all link? a) True b) False 9) Which of these would NOT be an Economical factor? a) Unemployment rates b) Interest Rates c) Economic Growth d) Government Taxes 10) Which of these does a SMART objective NOT have to be? a) Specific b) Achievable c) Tested d) Measurable

Unit 2 Marketing Quiz

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