1) Marketing involves trying to meet a) reduce profits b) business owners c) the needs and wants of customers 2) Marketing is important because it can a) scare away customers  b) attract new customers by letting them know about the range of products the business has c) stop the business growing  d) reduce the profit of a business 3) Market segmentation is a) satisfying all customers  b) is the process of a business choosing to focus a product or service towards a specific group of consumers. c) targeting the entire market d) is the process of a business choosing to sell their product or service to everyone in the market 4) The marketing mix contains the the four Ps of marketing.....  a) Product, Price, Packaging, Promotion b) Promotion, Price, Place, Product, Packaging c) Product, Price, Place, Promotions d) Product, Price, Place, Price 5) Which is not a market segment a) Gender b) Age c) Income d) Occupation e) Price f) Lifestyle 6) Product = a) The amount charged for the product b) The actual item for sale – i.e. the good itself c) Where the product is sold and how it will get there i.e. from producer to consumer d) Making consumers aware of the product and persuading them to buy. 7) Price = a) The amount charged for the product b) Where the product is sold and how it will get there i.e. from producer to consumer c) The actual item for sale – i.e. the good itself d) Making consumers aware of the product and persuading them to buy. 8) Promotion = a) Where the product is sold and how it will get there i.e. from producer to consumer b) Making consumers aware of the product and persuading them to buy. c) The amount charged for the product d) The actual item for sale – i.e. the good itself 9) Place = a) Making consumers aware of the product and persuading them to buy. b) The amount charged for the product c) The actual item for sale – i.e. the good itself d) Where the product is sold and how it will get there i.e. from producer to consumer

S3 Introduction to Marketing

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