Emotive vocabulary linked to danger., Emotive, to suggest danger of disease., Statistics to sound like a true survey., Emotive, to stress the dangers., Metaphor to give the image of danger., Formal word to sound scientific., Exaggeration of earlier statistics., Opinion so reader may agree with subject., Emotive, to make reader feel guilty., Passive voice for a formal tone., Speech marks to make it stand out., Persuasive vocabulary to give instructions., Final statistics to give reality to subject..

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