Focus group - It lasts up to two hours and has someone asking specific questions, but just one is not normally considered enough. f, Observations - These are useful because you can see how people actually use the product, Surveys - These can take different forms – some are more efficient than others at getting information about what people want., Moderator - He or she organizes the discussion in a focus group, Low response rates - These cause problems for one type of survey, which mean that they might not be reliable, Field trials - With these, you can examine how people react when they see the product on the shelves.,

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