high / low entry barriers, conditions that make it easy / difficult for new businesses to enter a specific market, competitive edge, a distinctive factor that allows a business to outperform competitors, fragmented industry, an industry with many small or medium-sized companies, lacking a clear market leader, bargaining power, the ability of one party to influence product prices, terms of sale, delivery, quality etc., competing offerings, products / services from different companies that are in direct competition for the same target audience, saturated market, a market where there is intense competition, and it is difficult for new products to gain market share, top-notch quality, exceptionally high or superior quality, product differentiation, the process of making a product / service distinct from other similar ones available in the market, unique selling proposition, a distinct and appealing feature of a product that sets it apart from competitors, market penetration, the amount of a product that is sold to customers compared to the total market for that product.

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