Commericalisation - Commercialisation is the sale of goods, services or events with the intent to make a profit., The Golden Triangle - Commercialisation, sport and the media , Engagement Patterns  - Gender, age, socio-economic group, ethnicity, disability , Commercialisation Advantage  - May encourage people to get involved for the first time., Commercialisation Disadvantage - The prices of seats may be too expensive., Sportsmanship - Qualities of fairness, following the rules, being gracious in defeat or victory., Gamesmanship - Bending the rules/ laws of the game without actually breaking them. ,

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