Shareholders - Looking for sustainable healthy dividends and a rising share price., Competitors - Looking to see what the company is doing so they can possibly copy tactics and ensure they stay ahead., Customers - Wanting to buy treats or refreshments that provide them with quality, taste and value, Suppliers - Looking to Cadbury Schweppes to get providing them with business on profitable terms for both parties., Employees - Looking to the company to provide them with good conditions and terms of employment. Plus opportunities for career development., Local community - Wanting the company to act in a socially responsible manner that does not harm the local environment, trades ethically and protects jobs and human rights,

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