Income - When more money becomes available our desires change, Age - At different stages of our lives we have different wants, Culture   Culture  - Traditional beliefs and ways of doing things may influence what we want, Time - New ideas and technology means that new products become available, Advertising - Messages bombing us all day convincing us what we want, Values - What is important to us and what we believe in may change, Peers - What we desire is often influenced by the people around us, Tastes - What we like or enjoy changes, Human nature - People are greedy, they get it—they want something else,

Why wants change and become different

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