What is digital marketing?, Online sales from which services are offered, The way in which gifts are given over the Internet as well as ways to advertise, companies use it today., It is the possibility to promote products or services through immediate interaction through social media with the user., When did it emerge?, 1990, 1996, 1998, Two characteristics of digital marketing., Giving people gifts, Strategies are measurable to check their performance, Market is based on interests, needs, and preferences, How are the social networks classified?, Instagram, Facebook, Twitter, Close, Open, Free, Softwares, Social Media, Platforms, Two types of social media for digital marketing, Instagram, LinkedIn, Twitter, Facebook, Pinterest, LinkedIn, Differences between SEO and SEM, With SEO you pay per click, with SEM you can have permanent results., With SEM, you can have more control. With SEO, the results depend on Google's algorithm., SEM is about cost while SEO is about where you rank on the web., A pro and a con, It costs a lot; it is personalized, Reduces Operating costs; Competition is huge on Internet., Not feasible; No communication with your customers.
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