1) Why do we start the research with secondary data? a) because it is more efficient than with primary data b) because maybe I don't have to do the research at all c) because it's faster d) because this is the data being checked e) because this data is always up to date f) because I don't need anybody to help 2) Which research method requires the direct presence of a researcher? a) experiment b) observation c) test d) survey research e) interview f) Comparative tests 3) What parts does the questionnaire consist of? (the order is important) a) data about the respondent, data about the researcher, questions b) questions, answers, data about the respondent c) introduction, answers, data about the researcher d) photo, questions, Likert scale e) photo, questions, data about the respondent f) introduction, questions, data about the respondent 4) What is the difference between an interview and a questionnaire survey? a) the interview is direct and the survey is not b) the interview has no predetermined questions c) surveys are usually longer than interviews d) survey research is much more difficult e) individual interviews are boring and time-consuming f) during the interviews, it is not known what the result of the study will be 5) When you compare the content of several objects, then you use...? (give the name of the method) a) experiment b) brainstorming  c) interview d) comparative analysis e) projection techniques f) questionnaire survey 6) Which method does apply to products already known to the consumer? a) questionnaire survey b) projection techniques c) comparative tests d) Usage tests e) observation f) interview 7) The method of sentence completion is a variation of  a) associative techniques b) free associations c) comparative tests d) experiment 8) To search and collect ideas is typical for  a) associative techniques b) tests c) brainstorming d) content analysis e) documentary analysis 9) A grid with semantic (bipolar) questions is used in a) observation b) comparative tests c) questionnaire survey d) heuristic methods e) experiment

12.01.2023

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