aligns - The Sage Archetype inspires others through their innovative ideas. Apple’s tagline “Think different” complies with this archetype by…, relatability - Nike, consistent with the courageous Hero Archetype, shows real athletes overcoming obstacles, managing to create a sense of closeness which might inspire individuals to…, forge - Airbnb’s marketing campaign emphasizes themes of discovery, community and cultural immersion, as the Explorer Archetype does, empowering travellers to build meaningful bonds with hosts and other travellers and to…, woven - Consistent with the Caregiver Archetype, Starbucks has intricately created a brand narrative that emphasizes its commitment to fostering inclusivity and making a positive impact on society. As a consequence, the brand probably…, leveraging - Coca-Cola’s tagline “Taste the Feeling” embodies the Lover Archetype, which represents passion, pleasure and emotional connection. By taking advantage of the buzzword “feeling”, this brand drives consumers to…,

Brand Archtypes (ESL Brains - How brands influence our thinking)

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