advertising campaign  - all of the advertisements, posters, billboards, etc. that are created to promote a product or service at a particular time:, brand image  - the general impression that a product, company, organization, etc. gives to the public:, design  - to plan and make a drawing of how sth will be made:, glossy magazine  - a type of large, thin book with a shiny paper cover that you can buy every week or month containing articles, photographs, etc. often on a particular topic:, influence  - the power to affect, change or control sb / sth:, insider knowledge  - information that a person has who knows a lot about a group or an organization because they are a part of it:, luxury goods  - products that are beautiful and very expensive:, market  - to sell sth with the help of advertising:, marketing agency  - a company that creates advertising for other companies’ products:, persuade  - to make sb do sth by giving them good reasons:, promote  - to advertise sth in order to increase its sales or make it popular:, research  - detailed and careful study of sth to find out more information about it:, sample  - a small number or amount of sb / sth that is looked at, tested, examined, etc. to find out what the rest is like:, special offer  - a low price for sth in a shop, usually for a short time:, consumer  - a person who buys things or uses services:, industry  - the people and activities involved in producing sth, providing a service, etc.:, manufacture  - to make sth in large quantities using machines:, profit  - the money that you make when you sell sth for more than it cost you:, purchase  - something that you buy:, considerable part of  - most of; the majority of:, majority  - the largest number or part of a group of people or things:, massive  - very big:, minority  - the smaller number or part of a group; less than half:, modest  - not very large:, overwhelming  - extremely great or strong:, present  - something that you give to sb or receive from sb:, present  - to show sth that you have prepared to people:, proportion - a part or share of a whole:, whopping  - (informal) very big:, design  - a decorative pattern:, retailer  - a person or company that sells goods to the public, trend  - a general change or development:, free samples  - small amounts of products that you don’t have to pay for, which are given to you to test, try out, taste, etc.:, purchase  - to buy sth:, refund  - a sum of money that is paid back to you, especially because you have paid too much or you are not happy with sth you have bought:, commercial  - an advertisement on TV or the radio:, display  - to put sth in a place where people will see it or where it will attract attention:, launch  - to start sth new or to show sth for the first time:, significant amount  - a quantity or number of sth that is important or large enough to be noticed or to have an effect:, target  - to try to have an effect on a particular group of people:, trick  - to persuade sb to do sth by making them believe sth that is not true:, banner  - a long, narrow advertisement on a website:, billboard  - a large board near a road where advertisements are put:, classified ad  - a small advertisement that you put in a newspaper if you want to buy or sell sth, employ sb, find a flat, etc.:, display  - an arrangement of things in a public place for people to see:, endorsement  - a public statement that you give official support or agreement to a plan, statement, decision, etc.:, experience  - something that has happened to you (often sth unusual or exciting):, flyer  - a small sheet of paper that advertises a product or an event and is given to a large number of people:, influence  - to have an effect on or power over sb / sth so that he/she/it changes:, jingle  - a short tune that is easy to remember, often used in advertising:, logo  - a printed symbol or design that a company or an organization uses as its special sign:, market  - a country, an area or a group of people that buys sth; the number of people who buy sth:, pop-up ad  - an advertisement that appears on your computer screen suddenly while you are browsing the internet:, promise  - a written or spoken statement or agreement that you will or will not do sth:, risk  - a possibility of sth dangerous or unpleasant happening; a situation that could be dangerous or have a bad result:, slogan  - a short phrase that is easy to remember and that is used in politics or advertising:, spam  - advertising material sent by email to people who have not asked for it:, stealth marketing  - the practice of promoting products in a way that does not appear to be advertising, such as by product placement (= showing products in films or television programmes):, thief - a person who steals things from another person:,

Unit 6 Intermediate

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