Promotion - is where marketing activities aim to raise customer awareness of a product or brand, generating sales and helping to create brand loyalty., Advertising - paid for communication with potential customers about a product to encourage them to buy it, Informative advertising - is where the emphasis of advertising or sales promotion is to give full information about the product., Persuasive advertising - is advertising or promotion which is trying to persuade the consumer that they really need the product and should buy it., The advertising process - 1- set objectives, 2-Decide the advertising budget, 3-Create an advertising campaign, 4- Select the media, 5-Evaluate the effectiveness of the campaign., Target audience - refers to people who are potential buyers of a product or service., Sales promotion - incentives, such as special offers or special deals aimed at consumers to achieve short-term increases in sales., Examples of sales promotion - price reductions, gifts, BOGOF, competitions, point-of-sale displays and demonstrations, after-sales service, free samples.,

15- The marketing mix: promotion

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