Quantitative (What) - Represented numerically, including anything that can be counted, measured, or given a numerical value., Quantitative  (Example) - I weigh x amount of KG, Qualitative (What) - Non-numeric information, such as in-depth interview transcripts, diaries, anthropological field notes, answers to open-ended survey questions, audio-visual recordings and images., Qualitative (Example) - My favourite band is …, Qualitative (Example) - My favourite food is …, Quantitative (Example) - The correct dose of medication to give a patient based on their height and weight is X, Quantitative (Positive) - Easier to replicate as it often uses highly structured methods., Quantitative (positive) - Easy to anonymise data due to it being numbers based, Quantitative (Negative) - Doesn’t give much in depth detail, it may tell you how much of something exists but it doesn't tell you if its good or bad, Quantitative (How you might use it) - You might take a patient's blood pressure, Quantitative (How you might use it) - You might record someone's weight, Qualitative (Positive) - Tends to collect very rich data in an efficient manner: rather than being limited to the responders to a set of predefined questions, Qualitative (Negative) - Can be time and labour-intensive. Conducting multiple interviews and focus groups can be logistically difficult to arrange and time consuming., Qualitative (How you might use it) - A patient may describe symptoms to you like where something hurts, how it hurts or what something feels like. They may use words like crushing stabbing, or dull or just say arrrrrgh!,

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