Alignment - Orderly arrangement of elements to create structure, Balance - Layout of elements to create a symmetrical or asymmetrical layout , Colour - Can be used to portay moods, create unity, contrast or draw attention , Value - Intensity of colours - Bright, dark, saturated , Contrast - Opposites in elements, Depth - Illusion of three-dimensional space, Dominance - Largest elements on the page to creating a focal point, Emphasis - Use of bold/underline/ white space around an object to rawing attention to key item, Line - Used to draw your eye across the page or separate information, Proportion - Comparative size of items within a layout to establish dominance or focal points, Rhythm - Repeating features for flow, Shape - Geometric or organic used to create contrast, unity, movement , Proximity - The closeness of elements on a page to create a group, White Space - Blank area of the page to give your eye a rest or create emphasis to objects around it,

Higher Design Principles & Definitions

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